Hugs (because machines need hugs too)

Hugs are a one-off, limited edition range of MacBook Pro sleeves and iPhone cosies to help protect your most treasured technology bits and pieces.

Lovingly handmade by the people who work at Carsonified, Hugs are not for sale, you can get one only if you really want one...

We at Carsonified are not normally found blanket stitching and shaping felt - email, Twitter and RSS is usually our cup of tea. This site and our custom-made Hugs stem from a project called Idea Week.

We gave ourselves the challenge of dreaming up, making and then launching a project within one week, and Hugs - a range of covers for MacBook Pros and iPhones - are the result!

Read the full story...


Want a hug?

How it works

Persuade us that your MacBook Pro or iPhone needs a Hug - it'll only take a few minutes. Simply fill in this here form with your name, email address (not for marketing purposes - just in case you're successful) and complete the following sentences. We'll pick only the most deserving candidates and despatch our Hugs to make it all better. You have until Thursday 13th December at 12pm GMT!

Sorry, but our Hugs have left home!

Sorry, but our Hugs have left home! Applications are now closed and more information can be found here. Thanks for all the Hug requests, guys!

What you'll receive

Each Hug will arrive delicately wrapped in tissue paper and encased in its very own custom box. Also tucked inside you'll find a Certificate of Origin, which records the name of your Hug and who created it, and finally a Moleskine journal.

About the journal

The journal that is included with your Hug is very important. After one month of using your Hug, we would love it if you could pass it on to another deserving person. Before you do, use the journal to record a little about yourself, what you do, where you live, what you love... then pass it on.


The Story

  1. Day 1

    We assemble at the Carsonfied office, at 9am ready and willing to have ideas. To help us in our quest for the elusive idea we each brought in an object to partake in our own little version of 'Show & Tell'. Among the objects of delight were a violin, a photograph, a camera and ‘Trouble for Trumpets’ (ask Ryan). But soon we were out on the street doing some instant market research to find out what makes people tick. Once we had that down pat were ready to hatch our plan.

    Read the rest of the entry on the Carsonified blog

  2. Day 2

    The plan is hatched and rapidly growing into a cute little duckling. We have a brainstorming meeting to come up with a name for our idea & the result is Hugs. We quickly progress to wireframing the site and fleshing out some designs for each person’s individual Hug. Much sketching of logos ensues and Christmas music is played.

    Read the rest of the entry on the Carsonified blog

  3. Day 3

    Time to put our plan into practice. But first a little shopping for materials; fabric, thread, sparkly bits and felt. By 11:00am it’s eyes down sketching, sewing, cursing the sewing machine, laughing at Elliot's pinning skills and saying things like 'how you do blanket stitch again?'. Gill works on creating a pattern that everyone can work from.

  4. Day 4

    Crunch time! OMG now we have to actually make the blinkin' things and build the site? No wait ... and take some gorgeous photography, and write some glowing copy, and set up a Wufoo form, oh and tell the world about it. Luckily, we’re all singing from the same hymn sheet, and our ducks are all in a line which means that even though we go a little 'off piste' at one point, and some 'blue sky' thinking it all comes together beautifully in the end.

    Read the rest of the entry on the Carsonified blog